The minimalist style is a minimalist lifestyle that is an upgraded version of the modern minimalist style. Minimalist style, bring is no longer simple and simple, but the pursuit of extreme simplicity, can bring peace, Europe and the United States is now the mainstream way of life, the future will be more and more people on the refinement of this simple natural minimalism.
PADARA, a high-end fashion brand that pursues the acme and simplicity, takes the brand style of modern acme style as the brand positioning. The target population is 80, 90 and 00. In order to better understand the minimalist style, PADARA opened the 2017 modern minimalist adventure, the first station to Spain and Valencia, from Spain to Italy, France to make an on-the-spot investigation, the new research direction of the 2017 international tile trend trend. Mr. PADARA, an international tile trend watcher at the European Studies tour in, shared some of what he saw in his recent Valencia show.

       PADARA: how do you like the exhibition this year, Mr. Chen? Have you found anything new?
Chen Jinguang: this year's show with last year's exhibition changes are not very large, mainly continuation of last year's direction. Exhibitors from the display of products, mainly based on large specifications, small specifications relative to last year, a lot less. In the large specifications, there is a certain degree of innovation, the use of more die surface, is a relatively bright spot of this exhibition. In Valencia, a group of excellent Spanish companies and brands have sprung up. For example, we are familiar with the beauty of the United States, Saroni, they display products close to the modern style of antique brick route, fashion is very strong.
PADARA: you always show from the point of view, what is the number of the whole exhibition compared with previous years? The exhibitors, in addition to Spanish manufacturers, Italy manufacturers have not attended?
Chen Jinguang: this year's show whether the number of visitors or with the scale in 2016 was essentially flat, attended this exhibition is mainly to Spain's enterprises, is also a part of the Italy brand attended the exhibition, Italy brand exhibitors think it is mainly used as a window to collect information. Attend the Italy brand Dodo, Lamborghini, and other brands as well as Italy famous brand Sicis mosaic.

     PADARA: are there any special features of the products displayed at this exhibition? Is it also popular in black and white with three colors?
Chen Jinguang: in terms of specifications, I have mainly collected the following information:
1., the most representative products, of course, COVERCAM introduced 1620X3240mm specifications, thickness of 12mm large plate;
2., the biggest harvest is the MUSEUM brand, in addition to the introduction of a more specific 750X1500mm specifications, but mainly they only do black and white ash brick, and is a stone face;
3.SALONI enterprises this year also launched a variety of large specifications of products, the whole product design novel, complete supporting, mainly in the mold brick, suitable for modern decoration style, showing the effect is much better than in previous years;
4.PAMESA brand polishing series, texture is very delicate, the product is particularly good;
5.EMIL and IMPRONTA also attended the exhibition, mainly based on large size mold bricks.
6. we can also see 1000X3000mm, 1200X2600mm, 1000X1000mm, 1000X500mm, 1200X1200mm products, but mainly in the antique imitation stone products, not suitable for modern decoration style, showing the effect is much better than in previous years.
In terms of small specifications, with MAINZU, ECMOCINO as the main representative, launched a lot of new products, product design to fashion based, display aspects of modern display, the whole effect is very good. At the same time there is a company specializing in the production of metal and ceramic brick enterprise IBOERO, impressed me very deeply, in the production of rust, rust, rust, rust effect is very good, relatively high-end positioning.
Throughout the exhibition, the product is large specifications, antique face for the mainstream, mold brick has begun to become popular, but also a few have launched large specifications of the sheet. In the display of modern, fashion based, this is mainly based on the new generation of 80/90 aesthetic. On the whole, the whole show to my understanding is that the future is still the color black and white ash popular colors, antique surface products has become one of the main trends, many enterprises in Spain in Italy compared with them in the aspects of the development of stone is relatively small, mainly concentrated in the antique mold products, and texture are very well done.

    PADARA: it is understood that many international exhibitions before, many manufacturers do not welcome the Chinese people, for this exhibition there has been a ban on Chinese photography and other unfriendly situation?
Chen Jinguang: from our current exhibition, the whole exhibition manufacturers of Chinese is still very friendly, this may be based on more and more visitors to Chinese as before is no longer a photo copy, but more is to directly purchase orders. At the same time, along with the development of China ceramic industry, we also have knowledge and confidence to their own product development, is more exchanges and cooperation. At the same time, from the personal experience of the booth, the only real photo ban is made in Italy. The other one is also a simple hint. We know that the Bologna Italy exhibition has been very open, and Spain is more open and inclusive than Italy.

      PADARA: some people said that last year's Bologna exhibition in Italy indicated that the brands in Italy were beginning to be transformed. Did the exhibition show that the brands in Spain were in transition?
Chen Jinguang: as far as the products displayed by the exhibitors are concerned, I haven't found that they have great transition action compared with the previous ones. From several brands we are familiar with the exhibition and exchange, they are still doing the continuity of the innovation, such as the United States, their products have new progress Saloni compared to last year, but there is no great change in transition.
But from the direct purchase of domestic colleagues, we can clearly see that the domestic colleagues are actively changing. Through direct orders, feedback information two to us: 1. domestic ceramic international trade behavior is more and more frequent, some dealers have no longer meet the terminal agent simple but directly to Spain, Italy and even the China self purchase area; 2. both the domestic companies or distributors are seeking higher profits in transition, and the dealer may transition than we imagined more urgent and fast. However, in the face of international trade in tiles, if there is no experience of direct procurement of colleagues, there are still many places to learn.
PADARA: through this exhibition, Mr. Chen, what do you think is your greatest achievement?
Chen Jinguang: in this exhibition through the exhibition, we are more convinced that PADARA is the right choice, which is based on the PADARA whether it is positioning in the style of (modern minimalist style) or design specifications on the (1600X800mm, 900X900mm), are all closely follow the international trend. Spain Valencia Bologna Italy exhibition although relative to a certain distance, but overall it has its own characteristics, the Valencia exhibition allows me to better grasp the future trend and direction of product design.