Extreme simplicity is a lifestyle and decorative style, is an upgraded version of modern minimalist style, it covers two kinds of meaning: extreme, simple. Under the guidance of minimalism, a new understanding of the modern minimalist style, will play to the extreme simplicity.
When we use design to recognize minimalism, then we can clearly understand the meaning of the ultimate simplicity, and find the meaning of minimalism. It can be a way of life, it can also be an attitude to life, but also a decorative style of expression. Chen Jinguang, as a senior designer of the international trend of tile explorers, renowned pottery industry, with his insights and their perception of the number of successful capture trends grasp international tile, the introduction of the new pastoral style, classical style, modern style and modern industrial style for Chinese pottery industry, for the industry's contribution to the development of the an own strength.
Today, the Spanish exhibition in Valencia is hot, as the soul of PADARA designer Chen Jinguang (Hongkong general manager Cheng Si International Co. Ltd.) once again come to the scene, to explore a new generation of decorative style trend.

       PADARA: Chen, this is your first trip to Valencia, Spain
Chen Jinguang: I began to pay close attention to the Valencia exhibition in 2013, and this is the fifth time.
PADARA: what do you think is the biggest highlight of the Valencia exhibition?
Chen Jinguang: from last year's exhibition in Spain, the small size of the glazed tile do very exquisite, in large size tiles do very prominent. In the small size of the glazed tile, MAINZU (the book) this brand do very well; Porcelanosa (Bao Rosa) has a lot of creative products in large size ceramic.
PADARA: what do you think will be new to this exhibition?
Chen Jinguang: this exhibition, I think is still the continuation of last year's overall trend, breakthroughs in innovation may not yet appear. In the specifications of the plate there will be a lot of companies exhibited new results; in the small size will have new ideas, after all, Spain has several small specifications very good brand of antique brick, such as MAINZU, SALONI (U. S. A) (Saroni) and other brands, in the traditional Spanish products have brand continue to focus on its original tradition.

      PADARA: Chen, this is your first trip to Valencia, Spain
Chen Jinguang: I began to pay close attention to the Valencia exhibition in 2013, and this is the fifth time.
PADARA: what do you think is the biggest highlight of the Valencia exhibition?
Chen Jinguang: from last year's exhibition in Spain, the small size of the glazed tile do very exquisite, in large size tiles do very prominent. In the small size of the glazed tile, MAINZU (the book) this brand do very well; Porcelanosa (Bao Rosa) has a lot of creative products in large size ceramic.
PADARA: what do you think will be new to this exhibition?
Chen Jinguang: this exhibition, I think is still the continuation of last year's overall trend, breakthroughs in innovation may not yet appear. In the specifications of the plate there will be a lot of companies exhibited new results; in the small size will have new ideas, after all, Spain has several small specifications very good brand of antique brick, such as MAINZU, SALONI (U. S. A) (Saroni) and other brands, in the traditional Spanish products have brand continue to focus on its original tradition.

    PADARA: now China began in the world, the world also has a lot of quality companies began to enter the Chinese, for regular exchanges with Italy, Spain manufacturers, do you think what the impact will be on the China ceramic industry?
Chen Jinguang: I have two opinions on this point. First of all, Italy and Spain brands and the domestic market to open up each other, will enhance the quality of our industry as a whole. Italy, the Spanish brand in the design, quality and other aspects are worthy of our domestic colleagues to learn; secondly, we should be wary of its price, once the price dropped to a certain stage, the high-end market is not a small impact, but the situation was more, when our products are improved to a certain stage in the design, and other aspects of quality, we can use the cost advantage to become the core competition advantage of our future again. Therefore, I think we need to strengthen our efforts in design and quality in the future.