In September last year, our richest man Wang Jianlin to share his story with some students when doing the program, he gives advice: "think of the richest man, (this is) the direction of the struggle, but the best first set a can achieve small goals, for example I make it one hundred million. See if you can make one hundred million in a couple of years."
Today, as a modern minimalist style advocate, PADARA tile also has its own big dream, set a small goal, first dry it 1.5 million.
Last year, the ceramic industry really entered the year of Internet thinking, there have been brands to start thinking of innovative Internet business model. In addition to the familiar double eleven war, outside there are several successful brand breakthrough of billions of dollars in sales, and other colleagues evaluate several bricks less than three months of sales about thirty million, sold 8 million in a single month brick. PADARA as the same Internet thinking brand, through sufficient data analysis, combined with its own brand advantages and channels, set the first dry its 1.5 million goals. 1.5 million, is PADARA ambition, but also the goal of PADARA struggle.
PADARA tile is a fashionable high-end brand focused on modern, minimalist style, mainly dealing with the popular marble tiles, cement bricks and wood tiles. In the brand business model and product mix, it is different from the traditional brand model. Implementation of PADARA business model in the Internet under the thinking of high quality and low price image, two high and one low in store strategy, investment and operation is the traditional mode of operation of the investment and operation cost of the 1/3, in the most simple case the shop display cost is not more than 10000 yuan; in the product hand, PADARA product development direction to the blueprint of five brands of Italy popular products, the product structure is now the mainstream PADARA brought together three major categories: marble tile, cement bricks, wood blocks, product specifications PADARA closely follow the international pace launched the first domestic 1600X800mm specifications and covers our common 800X800mm, 900X900mm and 600X1200mm; in the brand operation, founder and team PADARA has more than 10 years of imports of brick brand mode of operation, familiar with foreign Import brick products popular trends and design trends; in terminal layout, PADARA implementation of the "One City hundred shop" terminal strategy.
PADARA as the innovative thinking of the Internet brand, with a new angle, thinking to business, through innovative business models, product portfolio optimization and brand system, provide the core competitiveness of high-end fashion brand for you. 2017 PADARA, move forward with you.